Power Marketing Using Facebook Graph Search

Have you taken the time to explore the power of Facebook Graph Search? More importantly, are you using it?

One marketing tenet is to know all you can about your audience. Arming yourself with that knowledge can transform your business but only if you use it. Graph Search is all about getting to know your fans and much more. In short, you can laser-focus your marketing intelligence searches at Facebook.

There is a lot under the Graph Search hood and it’s all about fans and identifying potential partnerships. What about your fans can help you market to them more effectively?

How about things that interest your fans? Granted, you will uncover some areas of interest that may not be useful. On the other hand, chances are good you may see some trends or areas of common interest in your fan base. And you can discover potential gold nuggets without the hassle of doing surveys.

Graph Search input: Favorite interests of people who like [enter page name]

Be sure to enter the name of your page. What’s cool about this is you can enter the name of any page. So let’s say you know the page names of your competitors – and you should know that. Boom, instant extra intelligence to help with your Facebook marketing.

Important Note: Keep in mind that your page content needs to stay on target. In other words, your fans like your page because of your topic and content. While you can learn about other areas of interest, be sure to only integrate topics that are related to your page.

Discover what other pages your fans like. This information gives you topical ideas you can consider for your own page. Often times you can find an angle that will allow for use on your page. This is an easy way to share content to keep your fans returning for more.

Graph Search input: Pages liked by people who like [enter page name]

Graph Search Tip: Add more pages to get even more marketing intelligence by using the following query: Pages liked by people who like [enter page name and page name]

Here’s a cool way to find new ways to network on Facebook. This search is based on finding shared interests among your fan base. These fans like your business page and also participate in a relevant or related group.

You can also increase your fan base with smart and appropriate marketing. Once you have identified appropriate groups, then begin participating and be helpful. Engage people in meaningful conversation and provide a link back to your page.

Graph Search input: Groups of people who like [topic and like page name]

Search for topics of conversations in status updates, posts, and comments. This is a powerful feature that can be used in many ways. You can also use this search with a time element or even based on location.

Graph Search input: Posts about [topic]

These are just a few ways to use Facebook Graph Search in your business and marketing. And remember how important it is to learn all you can about your audience (fans). This is about discovering new content messages to share. And ultimately, keeping your fans engaged, attracting new fans, and widening your network.

Read this if you’re having trouble with Facebook marketing.

Tags: facebook demographics, Facebook graph search, facebook marketing, facebook page fans