Email Marketing – Tips to Create Higher Responsiveness and Engagement

It may seem that email marketing is passé and downright old-fashioned. That is plausible with the popularity of social media marketing and even mobile marketing. When it comes to creating an audience that is responsive to your marketing messages – never give-up on what your email list can do.

To make your email list profitable and come to trusting, you will also need a solid content marketing strategy. The combination of email marketing and high quality content is still powerful. One reason for this is you can communicate with your customers and audience in a highly personal way.

email list funnel process

You move closer to them and into their lives via their in-box. Remember that fact. And don’t forget that very many people check their email with their smart phones. That is another personal environment.

Other reasons why email marketing is still highly effective include:

  • Still very cost-effective
  • Can build audience through sharing
  • Increases trust and loyalty through quality content
  • Easily track metrics and make quick changes
  • More audience engagement translates into increased conversions

Use proven writing strategies to create a responsive email list.

Effective email copywriting always includes techniques that match your particular audience. You should never copy and use email copy originally written for an unknown audience. Hence the supreme importance of learning about your subscribers, that is how your messages will resonate with them.

responsive email list

1. Consistency helps build trust and a feeling that you are reliable. You must do what you say you will do across the board.

2. Repetition is highly effective in marketing and advertising, however, you want to avoid repeating the same thing ad nauseum. The key here is to be repetitive by stating the point in different ways.

3. People respond to “reasons why.” This is a well-known strategy that greases the psychological gears for taking action on your offer. The easiest way to do this is to use the word, because.

4. Dig into the ribs of your readers with a problem and then offer your solution. You have seen this a thousand times in sales copy. You have seen this so much because it works very well.

5. Social proof has and will always be an effective marketing technique. People all over the world have a need for a sense of inclusiveness or belonging. Most people also do not want to feel like they are the first to buy something.

6. Storytelling has been a universal method for selling, and persuasion, since prehistoric times. Find a terrific and compelling story to tell with an offer – try it.

7. Talk about known objections because you can make them go away right away. Of course that means you must know your audience and know what their objections will be to your offer. Dismissing objections through objective treatment will also keep your readers glued to your copy rather than walking away.

How to create higher engagement.

email list engagement

1. Create email content that is not hard on the digestive tract. In other words, make it clear and to the point – easy to digest.

2. How good is your value exchange; your proposition? This can be hard or tricky for some marketers because we can be less objective about our own creations. Be brutally honest with your self.

3. You simply must know your audience and demographics. Everything including your success totally depends on this one. Start doing research on your niche today if you have never done a lick of it before.

Everyone still craves information and valuable content. There is more you should do that goes beyond merely offering information, though. The competition for peoples’ attention is fiercer than ever, as you know.

That is why you need to mix things up with copy techniques and even try doses of entertainment. But of course it all hinges on your audience; their needs, wants, desires, and what they will tolerate.

You can breathe new life into your email marketing if you’re tired of getting nowhere.

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