Making Facebook Marketing Work for You

Maybe you’re still trying to figure out how to solve the Facebook marketing puzzle. You have plenty of company so don’t feel all alone. I know of several successful online marketers who feel the frustration. One thing I can say is Facebook is complex and it really takes serious analysis. But know this…

The singular most critical part is what happens before you design your marketing strategy. I also know of online entrepreneurs, and offline businesses, who have figured-out how to make it work, and very well. All is never lost…

Do something different to compel people to join your page. You must give them a killer reason to want to connect with you. Let’s face it, I believe many people are tired of ebooks. And I think one main reason is they’ve been suffering from info overload for years. People are busy and most likely do not login to FB to add to their list of things to do. It really depends on your niche as far as what you can offer. Can you offer them coupons for something truly unique and hard to find?

Offer people something that will make them sit-up in their chair and think, “Cool!”

This next one is simple and obvious. Yet I see violations of this with regularity. Your visitors expect your topics, posts and information to be on-topic. You are the perceived expert in your niche or industry. That means they rightfully expect to see posts related to your niche. I know daily posts can be tedious and perhaps you run out of ideas. Well, you can find interesting or amusing Youtube videos that are on-topic. Check trending topics and find new information that is relevant.

Did you know Facebook users engage 10% more on Facebook on Fridays?

Naturally it seems a smart move to think of something special to offer on every Friday. Go all out and give your Friday posts a name: Fabulous Friday, Fabulous Facebook Friday, Freaky Friday, etc. You get the picture. If you have a business audience, you could offer to promote their sites in exchange for offering a short tip from them on your page. For a non-business audience, run a contest in which page members post a tip related to your niche. You can have members vote on the best tip and then offer a cool (but useful) prize. Get creative.

You can use Facebook’s metrics or other tools to measure important stats such as: clicks, retention, number of unique page members, conversions, etc. This is the only way to know how to proceed with your marketing. You have to base decisions on facts and not guesses or gut-feelings. Of course measuring clicks and conversions to offers will let you know if you should change the offer.

A successful Facebook marketing strategy is built one important step at a time. Read as much as you can from credible sources about what works. You can find lots of interesting and useful case studies to learn from. But you’ll notice there is no one-size-fits-all approach at Facebook. That much seems painfully obvious from all I’ve read.

Let me know if you have any questions about your particular Facebook strategy. I’ll be happy to offer my thoughts and recommendations. (Don’t be shy.)