Even in early 2014, you can leverage Facebook in different ways according to your business needs. Past fails are not a reliable indicator of future results. In other words, it is well worth the time to figure out what went wrong and go at it again. You simply need to be informed, organized and have a specific plan appropriate for your goals. Let’s discuss 3 Facebook marketing mistakes you’ll want to avoid (at all costs).
| 1. Align goals and tactics – Deep down you know a plan is needed for marketing on any platform. But do you have one for Facebook? And is it realistic? We all want to create revenue with Facebook. The fact is this will not happen for most and for many reasons. At best, lead generation is the most realistic outcome.
Do you need to re-think what is realistic with your Facebook marketing? There’s nothing wrong with re-organizing and creating new goals. If your goals are realistic and in place, then stay focused on the daily tactics that are effectively aligned. |
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2. Misguided focus – Your business is all about the customer. Yet it’s not hard to find businesses that seem to think they are the most important part of the equation. Make your social presence about the most important part of the equation – the customer.
Your Facebook page needs to effectively brand you, your products or services, to be sure. But avoid thinking it’s the classical ad platform. Imagine watching TV and every 5 minutes there’s a break for a commercial. It’s annoying to no end when there are too many commercials on the radio. (At least it is for me.) I want the music. Same with your Facebook followers…
Know what your audience wants and offer relevant content mixed with images, some humor – it just depends on your particular audience.
3. Only using text on Facebook – Or, never using images. Granted, much depends on your audience because they’re obviously different. Your niche and audience may crave information and be nonchalant about images.
On the other hand…
Zabisco reports that 40% of people respond more positively to visual content than traditional, regular text. Images can increase user engagement by as much as 200%. So you have to seriously wonder if having no images will dilute the effectiveness of your social marketing.
Just remember when you’re posting to your Facebook page that you have multiple opportunities to improve your written content. Another great stat is images in your Facebook posts can increase “likes” by up to 53%. You can optimize written content with relevant images… but here’s something simple, yet powerful.
Make the images useful for a bigger bang for your time and effort. That should remind you of infographics. Images are another form of content; they’re visual content.
This list is by no means comprehensive. But it’s packed with power. Simply use what has been proven to work and see what it does for your Facebook marketing campaigns. There are few absolutes, so you should proceed according to what you know about your audience.
If you have never used Facebook to market your business, you should. If you’ve had epic fails in the past, try it again with more wisdom, experience and knowledge.
| Leverage your Facebook marketing…
There is a way you can easily harness the immense power of Facebook. And you can do this daily and quickly. Forget spending hours when you can do it automatically. Market and promote your business, websites, products or services on Facebook with AutoFacebookMarketer. |
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